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Notes on product design

Longer-form thinking on continuous discovery, AI-augmented workflows, and where persuasive design crosses into manipulation — grounded in real product decisions, not theory.

July 10, 2026

Persuasive psychology in digital design: virtuous and vicious habits

My postgrad capstone: a comparative study of Duolingo, Apple Health, TikTok and Temu through Nir Eyal's Hook Model and Manipulation Matrix — and why the same psychological triggers produce autonomy in one product and exploitation in another.

28 min readDesign EthicsBehavioral DesignAcademic Research
May 18, 2026

Why I define success metrics before I open Figma

Across three very different products — a health app, five e-commerces and a travel platform — the projects that worked shared one habit: the metric existed before the screen did.

6 min readProduct StrategyDiscoveryMetrics
© 2026 Giovanna Berson. All rights reserved.
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